The research desk for AI search visibility
Original data on how AI search engines pick, cite, and drop their sources — verified statistics, citation-behavior experiments, and a monthly index of who AI engines actually cite.
One email a month. Every number sourced. No spam.
Latest research
ai-referrals
AI Referral Traffic Is Small — and Converts at 9x the Organic Rate
ChatGPT referrals convert at 15.9% versus 1.76% for organic search (Orbit Media). Why AI traffic is small but valuable, and why analytics miss most of it.
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ai-search
AI Search Visibility Statistics 2026: Every Verified Number, Sourced
Every verified AI search visibility statistic our desk holds in July 2026 — citation behavior, traffic impact, platform mechanics — each with a primary source.
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ghost-citations
Ghost Citations: 61.7% of AI Citations Rank Outside the Organic Top 100
61.7% of AI citations point to URLs outside the organic top 100 (Profound, 340M prompts). What ghost citations are, why they happen, what publishers should do.
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How we verify
01 · Source
Primary source or it does not ship
Every statistic links to the dataset or study that produced it — never to a roundup that repeats it.
02 · Flag
Vendor interest is named
When a number comes from a vendor with a stake in the result, the article says so next to the number.
03 · Date
Numbers are dated snapshots
AI-search figures decay in months. Each claim carries its measurement window, not an implied forever.
Monthly AI Visibility Index
Get the monthly index
One email a month: who AI engines cite, who they dropped, and the verified numbers behind each shift. No spam, unsubscribe any time.