Articles
Verified statistics and citation-behavior research on AI search. Every claim links to a primary source, vendor interests are flagged in-line, and each number carries its measurement date — see the methodology for the full rules.
All research
ai-referrals
AI Referral Traffic Is Small — and Converts at 9x the Organic Rate
ChatGPT referrals convert at 15.9% versus 1.76% for organic search (Orbit Media). Why AI traffic is small but valuable, and why analytics miss most of it.
Read the analysis
ai-search
AI Search Visibility Statistics 2026: Every Verified Number, Sourced
Every verified AI search visibility statistic our desk holds in July 2026 — citation behavior, traffic impact, platform mechanics — each with a primary source.
Read the analysis
ghost-citations
Ghost Citations: 61.7% of AI Citations Rank Outside the Organic Top 100
61.7% of AI citations point to URLs outside the organic top 100 (Profound, 340M prompts). What ghost citations are, why they happen, what publishers should do.
Read the analysis
llms-txt
llms.txt Does Not Work: 1 Cited URL in 94,614
One cited URL in 94,614 came from an llms.txt page. Why adoption never became usage, what Google says on the record, and what moves AI citations instead of it.
Read the analysis
ctr
The Position-1 CTR Collapse: From 7.3% to 1.6% in Two Years
Ahrefs 300K-keyword data: position-1 CTR on AI Overview keywords fell from 7.3% to 1.6% between Dec 2023 and Dec 2025. The zero-click economics behind the drop.
Read the analysis
Monthly AI Visibility Index
Get the monthly index
One email a month: who AI engines cite, who they dropped, and the verified numbers behind each shift. No spam, unsubscribe any time.